Web copy: online article, translation (French>English)

Translated and edited an article exploring the new brand identity for a film and animation production company.

“The repetition of the word “Double” already evokes the idea of ​​a “duo”. We had to make the logotype more easily understood by taking advantage of the redundancy of the word.

The challenge seemed immediately more exciting: read “DoubleDouble” without having to repeat the word in the sign. At the same time, I also began to try to imagine this logotype in motion.”

A New Logo for DoubleDouble, Lorena Foucher, Creative Director at Walking Men