Translated and edited an article exploring the new brand identity for a film and animation production company.
“The repetition of the word “Double” already evokes the idea of a “duo”. We had to make the logotype more easily understood by taking advantage of the redundancy of the word.
The challenge seemed immediately more exciting: read “DoubleDouble” without having to repeat the word in the sign. At the same time, I also began to try to imagine this logotype in motion.”A New Logo for DoubleDouble, Lorena Foucher, Creative Director at Walking Men