It was just so good to have someone with experience and that I trusted immediately to ask questions, run my ideas past and help me to refine them. On our call every week I took at least one big thing away. Things like how to approach the stretch goal. And it gave me the impetus to just keep going. As well as keeping me sane, your support 100% helped optimise the campaign, and the decisions you helped me make meant we had more backers and ££. Having it overfunded by 50% hopefully validates the product/market fit and gives us some money to over print and really get the business off to a flying start.
I was happy with the project story and materials I’d created but feared we wouldn’t get it in front of enough pairs of eyes! An experienced consultant to help strategise and then create effective assets is very valuable. In my case celebrity/influencer endorsement didn’t translate to many backers; with a niche product like mine you need to communicate on a deeper level with the ‘true fans’. It’s not a volume game. The most useful thing I learned was the frequency and variety of ways one needs to talk about the campaign in the different stages – and the most significant outcome was simply that it got over the line and we were able to manufacture our run of DVDs. It was a straightforward goal and we succeeded!
Andy Dunn, filmmaker
Your campaign strategy and guidance made me feel so secure, your documents were so user-oriented and clear, the pace (while hectic) was clearly laid out and enabled me to run a team to whom both I and the workload was new: you made it feel for all of us like the mountain was a manageable one to climb. THANK YOU THANK YOU THANK YOU. As a non-synchronised & part-time team, we needed to find a way to be consistent and make an impact with the campaign, without overloading anyone and while also not wasting the fundraising opportunity. Your documents and guidance were invaluable, the templates really helped visualise what was in the main a lot of anxious overthinking on my part, and your overview of the structure of each week of the campaign was just – well, amazing.
Matilda James, Citizens of the World Choir
The most useful thing we learned was how to drive those algorithms! We got everyone sharing and liking and retweeting at the same time – our first announcement on Twitter got over 250,000 reach and earned us nearly 3,000 new visits to our profile. We learned not to be shy about our influencers’ support (including getting a boost from some high profile names with significant followings) and with that first burst of attention we became no 2 in our cohort and in the top line of the Aviva page all month, which I think helped us get noticed for the Lord Mayor’s extra Back to Business funding of 5K. It has been a real confidence-builder to smash our target AND gain extra funding. We are really happy with the result, and we can see how key preparation and timing is, as well as how many people we all know when we come together!
Tess Berry-Hart, Citizens of the World Choir
The most significant outcome of our campaign was probably the new contacts we cultivated. We wouldn’t have made it without Jo’s help; to begin with we weren’t sure about the schedule, the tone, or how to ask people for money without begging, but she provided clear, concise information that helped us time it and pitch it right.
Helen Turner, E-Werk Luckenwalde
Jo’s pointers on key things to do and when were really useful – without her help we could well have got lots wrong as we hadn’t done it before and didn’t have time to learn the hard way. Her documentation and initial support were clear and helpful, and guided us through setting targets and what type of campaign to go with. We hit all our stretch targets and more, and the campaign showed us the clear evidence of customer loyalty we were hoping for.
Alan Bearman, Sidmouth Folk Festival
As a result of our campaign, we supported the work of three female composers and have been able to secure future performances for these works and therefore more work for ourselves. That in turn has led to other composers being able to secure funding to write more music to programme alongside these new pieces. Without Jo’s comprehensive and clear support, we wouldn’t have raised the required amount. Without a shadow of a doubt. I think we’d have had to cancel our project. Which would have been devastating for us and our professional reputation.
Juice Vocal Ensemble, Voices of Venus
When I started thinking about a crowdfunding campaign it seemed incredibly overwhelming. I wasn’t sure where to start, if it really was the best option for me and how much I would need to raise. But when I launched, I smashed it in six days! The budget spreadsheet Jo provided really was eye opening – to be able to play around with it, work out shipping and fees and not get stung. I also used the campaign as market research and a way to test different price points, so now I know exactly what I should be charging in phase 2. Without Jo’s help I would have very likely aimed too low or not run a campaign at all.
Zoe Lacey, The Golden Letter
Professional, quick and efficient, though I think many creatives would struggle to pay for it. I really enjoyed the punchy narrative, fast turnaround and energised pro-active approach. I like that. If anything, she made a slight dither in me bite the bullet and go for it, and now we’re a few thousand ahead in our funding campaign because of it. So thank you Jo! Running the campaign myself was hugely labour-intensive, and draining at times. It does help generate success and create interest, and it will also help with funding applications. I don’t know if I would do ‘all or nothing’ again or if I would set the target much lower. But we do need these funds and more for the production. Theatre is a money pit, at times. But the honesty of the project clearly resonated. I found it incredibly moving to see so much support, and the final day was quite emotional. It felt like a HUGE achievement and a real journey and it has actually informed the future marketing and steer of the play.
Karen Bartholomew, Giving Up Marty
I don’t think I would have had the courage to do it alone, so without Jo I wouldn’t have raised the money and got all the brilliant contacts, press and radio features! I was worried about how to plan it and how to reach the right people, but after raising the money I needed there are also so many people who now know about Lyrical Light, and have got in touch offering help and support for the workshops. I’d definitely recommend Jo to others – she is uniquely knowledgeable, helpful and supportive.
Rachel Mason, Lyrical Light