When I started thinking about a crowdfunding campaign it seemed incredibly overwhelming. I wasn’t sure where to start, if it really was the best option for me and how much I would need to raise. But when I launched, I smashed it in six days! The budget spreadsheet Jo provided really was eye opening – to be able to play around with it, work out shipping and fees and not get stung. I also used the campaign as market research and a way to test different price points, so now I know exactly what I should be charging in phase 2. Without Jo’s help I would have very likely aimed too low or not run a campaign at all.
Zoe Lacey, The Golden Letter
Professional, quick and efficient, though I think many creatives would struggle to pay for it. I really enjoyed the punchy narrative, fast turnaround and energised pro-active approach. I like that. If anything, she made a slight dither in me bite the bullet and go for it, and now we’re a few thousand ahead in our funding campaign because of it. So thank you Jo! Running the campaign myself was hugely labour-intensive, and draining at times. It does help generate success and create interest, and it will also help with funding applications. I don’t know if I would do ‘all or nothing’ again or if I would set the target much lower. But we do need these funds and more for the production. Theatre is a money pit, at times. But the honesty of the project clearly resonated. I found it incredibly moving to see so much support, and the final day was quite emotional. It felt like a HUGE achievement and a real journey and it has actually informed the future marketing and steer of the play.
Karen Bartholomew, Giving Up Marty
I don’t think I would have had the courage to do it alone, so without Jo I wouldn’t have raised the money and got all the brilliant contacts, press and radio features! I was worried about how to plan it and how to reach the right people, but after raising the money I needed there are also so many people who now know about Lyrical Light, and have got in touch offering help and support for the workshops. I’d definitely recommend Jo to others – she is uniquely knowledgeable, helpful and supportive.
Rachel Mason, Lyrical Light
We couldn’t have achieved the level of success we had without Jo’s input. Without her help we would have missed several very important subjects – we didn’t know how much effort and attention to detail would be required to make it work. Her understanding and creative suggestions were incredibly useful. With her help, experience, good humour and insight, we hit the target and everyone involved was very very pleased with their rewards.
I don’t think I would have succeeded without Jo’s guidance. When I started out, I was terrified that I would come close to raising the money, but not quite manage it, then lose everything days before the project was due to start. Jo helped me to plan the campaign carefully in advance, scheduling everything carefully to maximise its impact. I hadn’t realised how crucial the timing of the launch is, and how essential it would be to get as many pledges as possible in the first 24 hours. This worked really well for me – the campaign got a lot of exposure on Kickstarter and as a result, lots of pledges came in from people outside of my networks, as well as from my own colleagues, friends, and family. In the end, I not only recorded my CD, but managed to raise enough money to get a better quality recording. Investing in professional guidance was the best decision I made – the campaign success far exceeded my expectations.
Stef Conner, Riddle Songs
“Very good workshop… thoroughly helped me to understand something that I knew very little about… and much more dynamic than most one-day workshops.”
“The tutor was great – very knowledgeable and helpful. I feel more confident in starting my crowdfunding campaign.”
“All the content was useful. The exercises with the other attendees were surprisingly beneficial. A difficult task was presented in a very engaging and well-structured way by the tutor.”
“The course was excellent – very informative, clear with lots of ideas.”
“Absolutely brilliant course – the tutor really enthused me and did a great job of explaining everything.”
“Everything covered was useful! The organisation was fantastic, good use of slides and interesting.”
Course via FEU Training
From our point of view, there’s no point creating something without someone to create it for. Our Kickstarter campaign has not only allowed us to finance our next project but enabled us to create stronger, and more personal relationships with our audience. We couldn’t… and wouldn’t have tried… to do this without Jo’s help. Her ability to explain the often complex process of crowdfunding (well it bewildered us anyway!) in a straightforward manner was vital, her knowledge of the process and timings involved over four intense weeks was central to its success, and we had the constant feeling she was looking over our shoulders ready with advice, encouragement and a friendly push when needed. It’s been a great pleasure working with her and we’d recommend her to anyone thinking about their own crowdfunding campaign.
Tim Whelan, Transglobal Underground
Jo was unfazed by our total lack of experience and very short lead time. She steered us expertly through the Kickstarter process, and was reassuringly unflappable throughout. We really appreciated her efficiency, her encyclopaedic knowledge of crowdfunding and her fair and transparent fee structure.
Lucy Greeves, Turned Red Earth
I just wanted to say how glad I am I enlisted Jo’s help – I know I would’ve backed out of this by now otherwise! I have such an aversion to discussing money with anyone that this would’ve been impossible…
Jo is immensely talented and wise, and an absolute pleasure to work with. She gave an excellent talk to my post-grads and inspired some of them to try crowdfunding. Speak to her first if you’re thinking about a crowdfunding project.
Eleanor Mottram, lecturer, MA Arts Management, Middlesex University
Jo gave a talk on crowdfunding to our networking group. She was so brilliant, she knows the market place so well, and even if you don’t know anything about crowdfunding Jo is so engaging you won’t fail to learn from her. In fact I loved her talk so much that I think she would make an excellent TED talker. Would highly recommend her for anyone wanting to learn all about crowdfunding from an expert.
Shona Chambers – manager, Space@61
Jo wrote my crowdfunding campaign after gathering all the info she could about our project. It was wonderful to have her perspective on both funding and marketing. The crowdfund itself worked as its own form of advertising for the project, and resulted in a live performance on the BBC, and a residency at Snape Maltings, in addition to the opera festival for which we were fundraising. Jo helped me to set realistic goals, and kept in touch throughout the process. It was a lot of work, and I couldn’t have achieved such successful results without her.
Cevanne, 1000 Songs
When we put a call-out on our social media for a capable project manager, lots of people clamoured to recommend Jo, so we had high hopes she’d be able to turn things around for us, as two co-authors struggling to turn out a dense book in our spare time from different cities. As soon as she laid her hands on our project she really changed the game for us – previous disorganised loose ends were deftly tied, and what had felt impossible suddenly became neatly ticked off a very satisfying to do list, complete with coloured stickers. It’s not an exaggeration to say that we would never have been able to finish the project without Jo’s skilful approach – she’s a superhero!
To be honest, as complete dunces in the arcane world of modern media campaigns we had absolutely no idea what to do and what might be possible to achieve with our Kickstarter fundraiser. Jo encouraged us and led us by the hand every step of the way, ticked every box and dotted every i, and helped us to achieve success beyond our wildest expectations. 100% funded within 48 hours and over 200% by the end. I’d unhesitatingly recommend her to anybody: you’d be in the safest pair of hands.
Ian Anderson, fRoots magazine
I don’t think we would have reached our Kickstarter goal without Jo being on the team. I was about to go it alone when someone suggested I contact her as she’s run successful campaigns and might have advice. She kindly sent me an incredibly helpful email listing all the things to set in place before I launched. I hadn’t thought of half of them. She was on the team! She totally got the tone of the campaign, her communication was playful and professional and she understood exactly what support we needed from her, delivering above and beyond throughout. I’m working out what other projects I can bring her on board with and am looking forward to working with her again.
Hazel Anderson, Likely Story
Jo was crucial to our goal being reached… [the campaign] was enjoyable and enabled by a fantastic team of which Jo was a key and critical member, and one of the best decisions I made was to to bring her on board. She worked with the team behind the film to create a press and marketing plan for the campaign, to structure and launch the Kickstarter, write the copy, clearly define the rewards and the reward release schedule, build out budgets and forecasts, contact organisations to spread the word – in our case folk clubs, folk music organisations, morris organisations and other key folk contacts – manage social media through the campaign, write and send press releases, and promote the events we organised nationwide to bring the campaign to a local level. Our campaign succeeded in its goal to raise initial funding for our film – now complete and premiering at London Film Festival – and we achieved the prestigious Project Of The Day which boosted our campaign significantly.
Paul Williams, Burning Bridges
Working with Jo was key to the success of our campaign. From the very beginning she was on hand for any question, supporting us using the Kickstarter software platform, guiding our choice of rewards, and helping us select the frequency of updates for our target audience. Every suggestion she made was presented in a clear and informative way and she was flexible in her approach, happily adapting to the rare occasion we wanted to go in a slightly different direction. She made sure we understood why the choices we were making were best for our campaign, and approached everything we did with genuine enthusiasm.
Amanda Leon-Joyce, Irreverent Dance
Without Jo I wouldn’t have got my Patreon off the ground, and I certainly wouldn’t have been able to gather a group of interested Patreons so quickly! Jo has been fantastic – helping me hone messaging, writing copy, working out how best to encourage people to support my project. And behind the scenes she’s been taking some of the load with admin and research that is going to help me build traffic and promote my work. She’s fantastic and I would thoroughly recommend working with her.
Girl on the Net
Jo’s great, I definitely recommend her. She worked for me for a while as a virtual PA and crowdfunding manager, I was sorry to lose her. I never felt any discomfort around discussing sex work with her, she occurred to me as a good ally and her politics seem sound. She’s also cheerful, efficient and well organised.