Pretty Post

When I started thinking about a crowdfunding campaign it seemed incredibly overwhelming. I wasn’t sure where to start, if it really was the best option for me and how much I would need to raise. But when I launched, I smashed it in six days! The budget spreadsheet Jo provided really was eye opening – to be able to play around with it, work out shipping and fees and not get stung. I also used the campaign as market research and a way to test different price points, so now I know exactly what I should be charging in phase 2. Without Jo’s help I would have very likely aimed too low or not run a campaign at all.

Zoe Lacey, The Golden Letter