Funded: £36,947
Campaign: A Reindeer Experience For All
The Cairngorm Reindeer Centre wanted to enable all abilities to truly experience their unique reindeer – for over 70 years, the only herd to roam freely in their natural habitat in the UK.
Only the fit and physically able can visit the friendly reindeer in their mountain environment by joining a Hill Trip. The Cairngorm Reindeer Centre wanted to share & bring that unique experience of the herd to those unable to walk out onto the hill, by creating an accessible visitor centre with re-landscaped paddocks.
Their crowdfunding campaign was aimed at making sure their new visitor centre was fully kitted out – including extensive and accessible viewing areas, immersive seasonal films, fully-overhauled interpretation and education content, and more.
They used Crowdfunder, and I supported them with strategic guidance to get the best from their campaign. They also ran a direct donation campaign in parallel, meaning that their final funding total from Crowdfunder and direct donations came to £44,000.
Since funding:
As of August 2024, the Cairngorm Reindeer Centre are hard at work aiming to get the new paddocks open by Christmas, and the new building is getting its first coat of paint inside.
