I worked with the team at fRoots to create and run a huge campaign to fund a change in business model for the magazine; we eventually closed at over double the initial target of £20k.
fRoots magazine has been publishing continuously for almost 40 years, bringing you the best in folk, roots and world music – ‘local music from out there’. But, like many print magazines, they’d reached crisis point. They needed to keep publishing, but the current business model of monthly magazines wasn’t working, and left the team no time to devise an alternative model.
With help from an advisory panel of key professionals, the magazine moved to a new publishing model and schedule which they believe will be welcomed by all their musical community, readers and advertisers alike.
“In late March, expanding on our annual April Festival issue with its comprehensive diary listing and advertising supplement, we are changing to a quarterly schedule of much bigger and higher quality magazines. This one will be renamed the Spring issue. All future issues will come with our exclusive free compilation albums, and the digital versions will remain free to all ‘paper’ subscribers.”