The most useful thing we learned was how to drive those algorithms! We got everyone sharing and liking and retweeting at the same time – our first announcement on Twitter got over 250,000 reach and earned us nearly 3,000 new visits to our profile. We learned not to be shy about our influencers’ support (including getting a boost from some high profile names with significant followings) and with that first burst of attention we became no 2 in our cohort and in the top line of the Aviva page all month, which I think helped us get noticed for the Lord Mayor’s extra Back to Business funding of 5K. It has been a real confidence-builder to smash our target AND gain extra funding. We are really happy with the result, and we can see how key preparation and timing is, as well as how many people we all know when we come together!
Tess Berry-Hart, Citizens of the World Choir