I was happy with the project story and materials I’d created but feared we wouldn’t get it in front of enough pairs of eyes! An experienced consultant to help strategise and then create effective assets is very valuable. In my case celebrity/influencer endorsement didn’t translate to many backers; with a niche product like mine you need to communicate on a deeper level with the ‘true fans’. It’s not a volume game. The most useful thing I learned was the frequency and variety of ways one needs to talk about the campaign in the different stages – and the most significant outcome was simply that it got over the line and we were able to manufacture our run of DVDs. It was a straightforward goal and we succeeded!
Andy Dunn, filmmaker