Sustainably and ethically made clothing? Beautiful, sensuous lingerie? Made-to-measure bras that truly fit every body? Confident Tiger don’t think you should have to pick just one.
Confident Tiger is the world’s most size-inclusive bra brand, with their bras and briefs all handmade in the UK. They produce their lingerie from deadstock recycled lace, mesh and sustainably sourced bamboo silk, for people in as many sizes possible, starting with sizes 28C-44L and 8-28.
Founder Clare Martin decided to run a Kickstarter campaign to launch their first range of bras, reaching fans of sustainable style and well-made lingerie. She worked with related businesses like Coco Boo and Boob Or Bust, building the base of support as well as providing brilliantly helpful services to backers. I provided initial strategic support, and the brilliant Confident Tiger team brought the campaign to life.
At the time of writing, the team are beginning to send out thank yous and rewards, and are creating the Confident Tiger Secret Society for first chance to buy, exclusive discounts, and invitations to events and parties.