Stef Conner, composer and performer, ran her own campaign based on my guidance, creating the first ever contemporary choral album in Old English. “Anglo-Saxon England has been slandered by the description ‘Dark Ages’ for too long – its poetry is dazzling! Let’s make it resound in song!”
I don’t think I would have succeeded without Jo’s guidance. When I started out, I was terrified that I would come close to raising the money, but not quite manage it, then lose everything days before the project was due to start. Jo helped me to plan the campaign carefully in advance, scheduling everything carefully to maximise its impact. I hadn’t realised how crucial the timing of the launch is, and how essential it would be to get as many pledges as possible in the first 24 hours. This worked really well for me – the campaign got a lot of exposure on Kickstarter and as a result, lots of pledges came in from people outside of my networks, as well as from my own colleagues, friends, and family. In the end, I not only recorded my CD, but managed to raise enough money to get a better quality recording. Investing in professional guidance was the best decision I made – the campaign success far exceeded my expectations.Stef Conner
She successfully raised funds above and beyond her initial target, putting her in a position to add a conductor to the project, as well as make plans for a launch concert – neither of which would have been possible at the first funding target.