Most crowdfunding campaigns start with a person or team who've got three things: 1) a brilliant idea, 2) no money to make it happen, and 3) willingness to put in the time and hard work. Sounds great - what else do you need? For crowdfunding, you need a crowd - you need backers. You can't…
What's the difference between product and project crowdfunding - and which type is your campaign? It's worth thinking about ahead of time, as it can really help you pin down who you're talking to and why they'll care about your work. When you're running a rewards-based crowdfunding campaign, both product and project campaigns share a…
There are plenty of good reasons to decide against running a crowdfunding campaign - but a few that might not be so great. If you're having second thoughts about your campaign, and you've done your research, it might be a great business decision to delay it. But how do you know if you're being realistic,…
Over the last five years, 130 community-led crowdfunding projects in London have received crucial support from the Mayor of London, raising in total £4.85 million - and now Nesta have released a report looking at the impact this has had. Crowdfund London has offered local groups the opportunity to receive up to £50,000 from the…
Your launch day is a big deal, but why does everyone keep talking about the importance of the first 24 hours of your crowdfunding campaign? Show your potential backers they can trust you Crowdfunding relies, at its heart, on the idea of the wisdom of the crowd. If enough people agree that a project is…
Platforms like Indiegogo, Kickstarter and Crowdfunder have been around for a while now. Their model is reasonably simple to understand: set a target and a deadline, launch the crowdfunding campaign, and try to hit the target in time. But some creators are now considering longer-term options that offer recurring funding, or something closer to a…
Lots of people start out looking for no-fee crowdfunding, wanting to keep as much as possible of the funds they raise. But most commercial crowdfunding sites charge a fee. Is there any way around this? The short answer is: not really.
Once your crowdfunding campaign is live, you need to be sending out messages about it daily - if not more often. But if you're putting together social media ideas for crowdfunding campaigns, it can be hard to know where to begin. You may already be wondering what on earth to say, and you're right to…
Understandably, a lot of people start out planning their own crowdfunding campaign by focusing on... their own crowdfunding campaign. If you're thinking of launching a campaign, you might take a quick look over other live projects just to get an idea of what's out there, but should you be actively backing other projects? Absolutely yes.…
Lots of people are thinking about crowdfunding as a possible funding route, especially given changes in behaviour under lockdown. But is there anything specific you need to think about?
