Product vs project crowdfunding

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What's the difference between product and project crowdfunding - and which type is your campaign? It's worth thinking about ahead of time, as it can really help you pin down who you're talking to and why they'll care about your work. When you're running a rewards-based crowdfunding campaign, both product and project campaigns share a…

One-shot vs recurring funding

Platforms like Indiegogo, Kickstarter and Crowdfunder have been around for a while now. Their model is reasonably simple to understand: set a target and a deadline, launch the crowdfunding campaign, and try to hit the target in time. But some creators are now considering longer-term options that offer recurring funding, or something closer to a…

No-fee crowdfunding

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Lots of people start out looking for no-fee crowdfunding, wanting to keep as much as possible of the funds they raise. But most commercial crowdfunding sites charge a fee. Is there any way around this? The short answer is: not really.

“But what should I say?”: 20 social media ideas for crowdfunding campaigns

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Once your crowdfunding campaign is live, you need to be sending out messages about it daily - if not more often. But if you're putting together social media ideas for crowdfunding campaigns, it can be hard to know where to begin. You may already be wondering what on earth to say, and you're right to…

Why bother backing other people’s crowdfunding campaigns?

Understandably, a lot of people start out planning their own crowdfunding campaign by focusing on... their own crowdfunding campaign. If you're thinking of launching a campaign, you might take a quick look over other live projects just to get an idea of what's out there, but should you be actively backing other projects? Absolutely yes.…

Crowdfunding in… not-lockdown?

Lots of people are thinking about crowdfunding as a possible funding route, especially given changes in behaviour under lockdown. But is there anything specific you need to think about?