The most obvious benefit of a crowdfunding campaign is, of course, the money. But you might find there are other outcomes that turn out to be just as important. Here are four surprising outcomes - and what some of the people I've worked with had to say about them. Testing market fit You can use…
Tag: audiences
Whose needs will your campaign fulfil?
Most crowdfunding campaigns start with a person or team who've got three things: 1) a brilliant idea, 2) no money to make it happen, and 3) willingness to put in the time and hard work. Sounds great - what else do you need? For crowdfunding, you need a crowd - you need backers. You can't…