What you get from a crowdfunding campaign (other than money)

group of people huddling up

The most obvious benefit of a crowdfunding campaign is, of course, the money. But you might find there are other outcomes that turn out to be just as important. Here are four surprising outcomes - and what some of the people I've worked with had to say about them. Testing market fit You can use…

Kickstarter vs Indiegogo vs Crowdfunder

Crowdfunding comparison table of Kickstarter, Indiegogo, and Crowdfunder

If you're trying to figure out which platform to use for your rewards crowdfunding campaign, you'll want to know what each of them have to offer. Kickstarter, Indiegogo, and Crowdfunder all share many similar features - but each has a few unique options to help you drive your campaign. I'd strongly suggest that you also…

Finding backers for your live campaign

group of people inside building

If you've already launched your crowdfunding campaign, but you're trying to increase reach and find new backers, what are your options? Let's assume you don't have a time machine to go back to before launch... How to find new audiences There are really three ways you can find new audiences for your crowdfunding campaign once…

Supporting climate emergency crowdfunding

Photo of a climate emergency protest; hand holding up a sign reading 'There is no Planet B'

Last week saw the release of the IPCC's latest report, confirming that climate change is 'widespread, rapid, and intensifying'. And humans have already made some irreversible changes - 'some of the changes already set in motion—such as continued sea level rise—are irreversible over hundreds to thousands of years'. With over 200 authors and over 500…

Flexible funding vs all-or-nothing

notebook internet mathematics connection

There are two main models of consumer crowdfunding - flexible funding (keep whatever you make) and fixed funding or all-or-nothing (keep everything if you hit your target - but get nothing if you don't). Both models have advantages, but lots of people new to crowdfunding think flexible funding is less risky. I strongly advise most…