Supporting climate emergency crowdfunding

Photo of a climate emergency protest; hand holding up a sign reading 'There is no Planet B'

Last week saw the release of the IPCC's latest report, confirming that climate change is 'widespread, rapid, and intensifying'. And humans have already made some irreversible changes - 'some of the changes already set in motion—such as continued sea level rise—are irreversible over hundreds to thousands of years'. With over 200 authors and over 500…

Flexible funding vs all-or-nothing

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There are two main models of consumer crowdfunding - flexible funding (keep whatever you make) and fixed funding or all-or-nothing (keep everything if you hit your target - but get nothing if you don't). Both models have advantages, but lots of people new to crowdfunding think flexible funding is less risky. I strongly advise most…

All The Business Bits podcast

Huge thanks to Ingrid Fernandez at All The Business Bits podcast, with whom I chatted about all things crowdfunding - why your audiences are so crucial, what creators get out of running a crowdfunding campaign (other than money!), and why it's really about community and connection. https://videopress.com/v/JBJLQFv5?preloadContent=metadata Listen/download All The Business Bits at the podcast…

Monthly incomes on Patreon

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I've had a couple of conversations recently about what counts as 'success' on Patreon, and something that's maybe not obvious from the outside is that creators who earn over $1k a month there are pretty rare. From February 2020, a paper from Tobias Regner in the Journal of Cultural Economics says: Our data show that…

Product vs project crowdfunding

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What's the difference between product and project crowdfunding - and which type is your campaign? It's worth thinking about ahead of time, as it can really help you pin down who you're talking to and why they'll care about your work. When you're running a rewards-based crowdfunding campaign, both product and project campaigns share a…