What you get from a crowdfunding campaign (other than money)

group of people huddling up

The most obvious benefit of a crowdfunding campaign is, of course, the money. But you might find there are other outcomes that turn out to be just as important. Here are four surprising outcomes - and what some of the people I've worked with had to say about them. Testing market fit You can use…

Crowdfund London: the impact of community crowdfunding

Over the last five years, 130 community-led crowdfunding projects in London have received crucial support from the Mayor of London, raising in total £4.85 million - and now Nesta have released a report looking at the impact this has had. Crowdfund London has offered local groups the opportunity to receive up to £50,000 from the…