What you get from a crowdfunding campaign (other than money)

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The most obvious benefit of a crowdfunding campaign is, of course, the money. But you might find there are other outcomes that turn out to be just as important. Here are four surprising outcomes - and what some of the people I've worked with had to say about them. Testing market fit You can use…

Finding backers for your live campaign

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If you've already launched your crowdfunding campaign, but you're trying to increase reach and find new backers, what are your options? Let's assume you don't have a time machine to go back to before launch... How to find new audiences There are really three ways you can find new audiences for your crowdfunding campaign once…