Let's say you've had a brilliant idea - but you've got no audience (yet). Can you still run a crowdfunding campaign?
Building your audience from scratch
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Digital Culture Awards: Income Generation
The Brunel Museum's successful crowdfunding campaign, The Art Of Engineering, has been shortlisted in the Digital Culture Awards in the Income Generation category.
ChatGPT tackles crowdfunding
Can ChatGPT tell you how to run a successful crowdfunding campaign?
As Twitter circles the drain…
(Or does it? Nobody knows) It's a reminder to do two things. Diversify your communications strategy - don't rely entirely on one or two channels, because if they go down (or you lose access, or the platform goes under completely, or you displease the algorithms in a mysterious and irreversible way) you're screwed. And, make…
What to do when you’re wearing too many hats
People have always made art. And there have almost always been a few people able to make a living from their creativity, too - but at different times in history, the underlying business structure has looked very different. At the moment, we're seeing the ongoing democratisation (in theory!) of the arts brought about by the…
Arts Marketing Association Conference 2022
Last week I was at the Arts Marketing Conference in lovely Birmingham - the first in-person conference they've been able to run since 2019. And wow, you could tell we had all been impatient to get back to it! Sian Booth over on Twitter described it as 'Freshers meets first day of nursery vibes' which…
Personal funding campaigns
Occasionally people approach me to ask for help with what I call personal funding campaigns - raising money to cover their own medical bills, education costs, living expenses, etc. I think we're going to see more of these as the cost of living crisis hits more people in the UK, and more people bump up…
Getting your crowdfunding campaign approved
If you're running a campaign on a rewards-based platform, what do you need to do to get your crowdfunding campaign approved?
What you get from a crowdfunding campaign (other than money)
The most obvious benefit of a crowdfunding campaign is, of course, the money. But you might find there are other outcomes that turn out to be just as important. Here are four surprising outcomes - and what some of the people I've worked with had to say about them. Testing market fit You can use…
Stretch goals: how do they work?
Stretch goals are the next step up after you've hit your crowdfunding target, & they can unlock something new. So how can you best use them?