Let's say you've had a brilliant idea - but you've got no audience (yet). Can you still run a crowdfunding campaign?
Building your audience from scratch
Tag: audiences
What you get from a crowdfunding campaign (other than money)
The most obvious benefit of a crowdfunding campaign is, of course, the money. But you might find there are other outcomes that turn out to be just as important. Here are four surprising outcomes - and what some of the people I've worked with had to say about them. Testing market fit You can use…
Whose needs will your campaign fulfil?
Most crowdfunding campaigns start with a person or team who've got three things: 1) a brilliant idea, 2) no money to make it happen, and 3) willingness to put in the time and hard work. Sounds great - what else do you need? For crowdfunding, you need a crowd - you need backers. You can't…