The most obvious benefit of a crowdfunding campaign is, of course, the money. But you might find there are other outcomes that turn out to be just as important. Here are four surprising outcomes - and what some of the people I've worked with had to say about them. Testing market fit You can use…
Tag: promotion
Finding backers for your live campaign
If you've already launched your crowdfunding campaign, but you're trying to increase reach and find new backers, what are your options? Let's assume you don't have a time machine to go back to before launch... How to find new audiences There are really three ways you can find new audiences for your crowdfunding campaign once…