(Or does it? Nobody knows) It's a reminder to do two things. Diversify your communications strategy - don't rely entirely on one or two channels, because if they go down (or you lose access, or the platform goes under completely, or you displease the algorithms in a mysterious and irreversible way) you're screwed. And, make…
People have always made art. And there have almost always been a few people able to make a living from their creativity, too - but at different times in history, the underlying business structure has looked very different. At the moment, we're seeing the ongoing democratisation (in theory!) of the arts brought about by the…
Last week I was at the Arts Marketing Conference in lovely Birmingham - the first in-person conference they've been able to run since 2019. And wow, you could tell we had all been impatient to get back to it! Sian Booth over on Twitter described it as 'Freshers meets first day of nursery vibes' which…
Occasionally people approach me to ask for help with what I call personal funding campaigns - raising money to cover their own medical bills, education costs, living expenses, etc. I think we're going to see more of these as the cost of living crisis hits more people in the UK, and more people bump up…
If you're running a campaign on a rewards-based platform, what do you need to do to get your crowdfunding campaign approved?
The most obvious benefit of a crowdfunding campaign is, of course, the money. But you might find there are other outcomes that turn out to be just as important. Here are four surprising outcomes - and what some of the people I've worked with had to say about them. Testing market fit You can use…
Stretch goals are the next step up after you've hit your crowdfunding target, & they can unlock something new. So how can you best use them?
If you're trying to figure out which platform to use for your rewards crowdfunding campaign, you'll want to know what each of them have to offer. Kickstarter, Indiegogo, and Crowdfunder all share many similar features - but each has a few unique options to help you drive your campaign. I'd strongly suggest that you also…
At the beginning of this month, Indiegogo rolled out new Trust & Safety programs, including a Crowdfunding Trust Alliance with GoFundMe (The Verge describe GoFundMe as Indiegogo's 'rival', which is a bit of a stretch - the two platforms tend to run very different types of campaigns) I talk a lot about how backing a…
If you've already launched your crowdfunding campaign, but you're trying to increase reach and find new backers, what are your options? Let's assume you don't have a time machine to go back to before launch... How to find new audiences There are really three ways you can find new audiences for your crowdfunding campaign once…
